Lab Work

AMC Fire Protection

For over 30 years, AMC Fire Protection has been a leader in complete fire protection systems. AMC turned to Idea Lab Digital (ILD) for the modernization of their dated logo. While AMC was hesitant to lose their iconic sprinkler head, ILD’s design team created two modern adaptations of the logo, one with a more identifiable sprinkler head illustration and one without. Now AMC has the option to use either depending on the application. Modern mark made… Mission complete.

Client: AMC Fire Protection
Industry: Fire Protection Systems
Project: Logo Design Upgrade