Arletta was created with one idea in mind: to be the premier provider of field and waste services in the Delaware Valley. After some time and thought, Arletta realized that customers and prospects were not identifying with the name, Arletta Resource Recovery. We assisted with renaming and rebranding the company to a more streamlined identity: Arletta Industries.
We created a clean logo to encompass Arletta Industries’ offerings. The logotype is bookended with the letter A, and the extended crossbars bridge the mark from beginning to end, just as Arletta is a full-service company from start to finish.
The scope of this project also included designing Arletta’s corporate identity package and a traditional sales sheet. In addition, ILD designed and developed Arletta’s mobile-friendly (responsive) website, where users can request dumpster rentals and other services with ease.
Client: Arletta Industries
Project: Branding, Print Design & Website Development