Client: Palm Beach Health Resources, Inc.
Project: Develop corporate identity for health resources holding company
Client was seeking a new logo for Palm Beach Health Resources, Inc. While this company is concentrated in healthcare facility development, they requested that we break the mold of the standard healthcare style branding (typically simple typography set in Pantone Blue 280 :-) and focus more on the words "Palm Beach" to make their mark fun and colorful yet classic. The creative team at Idea Lab referenced old Florida postcards, wallpaper patterns and hotel signage to arrive at a unique solution.