IUE-CWA Local 106 is a force for working families established in 1953, representing workers in the aerospace defense industry. Idea Lab Digital was asked to create a unique logo to unify, cultivate, and represent the union’s members. We started with a brainstorming session to better understand the vision of the union, moved into moodboards and thumbnail sketches, and then digitized the options to create a logo that speaks for its people. IUE-CWA Local 106 now has an iconic logo that helps strengthen its brand, create better member engagement, and aid in continual growth and success.
Client: IUE-CWA Local 106
Art Direction/Creative: Idea Lab Digital, LLC
Project: Branding, Logo Design