Rebranding an established firm can be challenging, but the leadership at Laurel Oak Wealth Management embraced the process when we designed their new logo. At Laurel Oak, they believe each client (and their financial goals) is unique, so their brand identity needed to reflect this personalized approach to wealth management. The branch of oak leaves intertwined with the typography represents that interpersonal philosophy but conveys growth and stability. However, our biggest challenge was creating a custom mark that fit within the Ameriprise Financial co-branding guidelines since Laurel Oak is a private wealth advisory practice of Ameriprise Financial Services, LLC.
Client: Laurel Oak Wealth Management Group
Art Direction/Creative: Idea Lab Digital, LLC
Project: Branding, Logo Design