Lab Work

Moorestown Rowing Club

Branding an athletic program is critical in order to build a successful and established status. When local high school rowing club, Moorestown Rowing Club asked us to redesign their logo, we answered the call. Moorestown rowers have graduated to row in collegiate programs internationally and have even won Olympic gold! Therefore, a timeless mark to match the club's elite status was needed. When designing this logo, we made sure to incorporate the traditional Moorestown colors with a fresh and modern symbol and wordmark so that it would be easily recognizable while still being cutting-edge.

Client: Moorestown Rowing Club
Art Direction/Creative: Idea Lab Digital, LLC
Project: Logo Design