Lab Work

Noelle's Light

When non-profit, Noelle's Light chose us to design their brand, we were honored and excited to make their vision a reality. This project was filled with passion, heart, and intentionality to insure that we clearly reflected the light that co-founders, Jodi and Alex wanted to give. Noelle's Light's mission is to support families facing a life-threatening fetal diagnosis so that their focus can be on the health and well-being of themselves and their child, not the financial burden. When creating a logo, it was important to capture the hope, peace, and community that comes along with these difficult journeys.

Client: Noelle's Light
Art Direction/Creative: Idea Lab Digital
Project: Branding