Salem Community College Mighty Oaks
Project Overview
With the addition of a new football program, Salem Community College Athletics partnered with Idea Lab Digital to refresh and modernize the Mighty Oaks brand. The expansion of the athletic program created an opportunity to elevate the identity — building on existing equity while introducing a stronger, more unified visual system.
The Approach
Rather than starting from scratch, we refined and strengthened the foundation already in place — including the Smart Alec the Acorn mascot developed by Idea Lab Digital in previous years. The goal was to bring greater consistency, energy, and impact across all applications, from uniforms and facilities to digital and social.
Working closely with SCC’s administrative team, athletic director, and coaching staff, the process was highly collaborative — ensuring the updated identity reflected both the competitive spirit of the program and the pride of the institution.
Scope of Work
- Brand identity refinement and system development
- Updated logo treatments and supporting marks
- Integration and evolution of the Smart Alec the Acorn mascot
- Typography and color system enhancements
- Design applications for digital, print, and athletic use
The Result
The refreshed Mighty Oaks identity delivers a more confident, cohesive, and modern look — one that honors the program’s roots while positioning Salem Community College Athletics for continued growth, both on and off the field.
Client: Salem Community College
Art Direction/Creative: Idea Lab Digital
Project: Athletic Program Identity Refresh
sccmightyoaks.com