Lab Work

The Mighty Oaks

Branding is crucial when starting an athletic program. Establishing an identity can lead to success and status within the collegiate athletic world, which is exactly what Salem Community College (SCC) is going for. With a full logo, shortened icon version, and future mascot, SCC has taken the first step toward re-establishing an athletic program.

Client: Salem Community College
Art Direction/Creative: Idea Lab Digital, LLC
Project: Athletic Program Identity