The marketing team at Goodwill Industries of Southern New Jersey & Philadelphia needed to bolster awareness of the offerings at their 24 thrift stores. The Halloween season offered a unique opportunity to convey their messaging through social channels such as Instagram and Tiktok. Supernaturally, Goodwill turned to the creative team at ILD to produce this spooky spot.
Social display, remarketing, and video ads such as this allow for geographic targeting, enhance visibility and reach, increase brand awareness, and elevate audience engagement.
Client: Goodwill Industries
Project: Reels Ad Campaign
Creative & Production: Idea Lab Digital