When dancers all over the states were told to quarantine because of COVID-19, they reacted and created a demand for dance products they could use from the safety and comfort of their own homes. American Harlequin quickly shifted their focus from large-scale performance and dance floors to Home Studio Products.
Through digital advertising tactics and WooCommerce, we helped Harlequin launch a new product, a Harlequin Dance Mat to meet the demand of the dance community’s desire to keep dancing. We repositioned their marketing efforts, embracing the positive encouragement to keep dancing through the trials. By refreshing digital ad creative, email marketing, and website content to be more direct, Home Studio sales have sky-rocketed.
The response rate on Harlequin's digital ad campaigns increased by 70% within the month along with their WooCommerce web shop sales increasing by 1,200%.
Client: Harlequin Floors
Project: Home Studio Product Campaign