Jottan Roofing’s website had become dated, did not accurately represent their vast portfolio of roofing systems and services, but worst of all, it could not be viewed on smartphone or tablet browsers. Idea Lab worked closely with Jottan’s business development director to develop site architecture that accurately outlined their service offerings and laid the foundation for a fluid and responsive site that now allows users to access the site across all platforms. The site also serves as a sales presentation for Jottan’s marketing team.