Client: Camden County College
Project: 15-second Cable Spot & Cinema Ad, “Start your education with a roar!”
15-second cable spots (a.k.a. bookends) and cinema ads are affordable alternatives to the traditional 30-second spot typically produced for broadcast. This spot starring the CCC Cougar mascot serves as an open invitation for prospective students to attend a weekly “Meet CCC” event. “Start your education with a roar!” was created, written and directed by Idea Lab, and produced by GCV Productions.