15-second cable spots (a.k.a. bookends) and cinema ads are affordable alternatives to the traditional 30-second spot typically produced for broadcast. The client, Salem Community College (SCC) was seeking to expand its ad campaign beyond print, so we created this :15 to fill the void and reach a targeted yet larger audience for SCC. “Carve a niche for yourself” was created by Idea Lab and produced by GCV Productions.