Client: Salem Community College
Project: 15-second Cable Spot & Cinema Ad, “Programs that lead you to jobs”
15-second cable spots (a.k.a. bookends) and cinema ads are affordable alternatives to the traditional 30-second spot typically produced for broadcast. The client, Salem Community College (SCC) has embraced these media tactics, so we created this :15 to reach a targeted and captive audience for SCC. “Programs that lead you to jobs” was created by Idea Lab and produced by GCV Productions.