Bookends, or 15-second cable spots are the perfect way to advertise on a budget. Salem Community College asked us to develop a 15-second spot to get word out about an incredible opportunity they have with The New Jersey Community College Opportunity Grant. When advertising a free college tuition program, we turned to this affordable alternative to provide twice the exposure for a given budget than the traditional 30-second spot. We targeted a specific geographic area and provided just the right amount of information to spark the attention and curiosity of potential candidates.
Client: Salem Community College
Production, Art Direction and Creative: Idea Lab Digital, LLC
Project: SCC CCOG 15-Second Spot