Video offers a compelling way to tell your story across many different platforms, especially in the form of client testimonials. We knew from the get-go that this would be a fun, meaningful project for Salem Community College to attract more students to the school through video testimonials. Idea Lab held interviews with 5 of SCC’s current and past students at the library on campus. The interviewees told their stories and experiences at Salem, as we got to learn why they chose to attend the school and what their plans were following graduation. The videos will roll-out as pre-roll advertisements across digital platforms such as Facebook, Instagram and YouTube.
Client: Salem Community College
Production, Art Direction and Creative: Idea Lab Digital, LLC
Project: Testimonial Video