Pre-roll advertising on YouTube is important because it allows advertisers to reach a large audience on the platform. Pre-roll ads play before the content the user has selected, giving the advertiser the opportunity to grab the viewer's attention right away. Additionally, YouTube's targeting options allow advertisers to reach specific demographics, such as age, gender, and interests, making the advertising more effective. We worked with Stonite Coil to create a concise version of their capabilities video by seamlessly incorporating elements from their previous, longer video and incorporating new footage captured during a recent shoot. This video was then used to launch a pre-roll campaign across YouTube, targeting a nationwide audience of electrical engineers in the USA and utilizing specific keywords to maximize its reach and impact.
Client: Stonite Coil Corporation
Project: Pre-Roll Advertising