While the shift to digital tactics can be transformational, traditional advertising such as outdoor is often still the best fit for many advertisers like Costello Law Firm. Many think that the introduction of digital advertising and its continual growth would be the demise of traditional (print) advertising, however traditional advertising is still an important aspect of marketing today. Traditional advertising, such as billboards, has a way of reaching its audience that digital ads can’t. Billboards build brand awareness and create substantial impressions and views because of the busy areas they utilize. Compared to most other marketing methods, billboards reach a very wide variety of people in a shorter period of time.
Client: Costello Law Firm
Project: Outdoor Campaign